By Karan Bilimoria
"Every bit nearly as good because the beer itself."
—SIR RICHARD BRANSON, Founder and Chairman, Virgin staff
So what does it take to be a winning entrepreneur? there are numerous varied solutions, yet in keeping with Karan Bilimoria, founding father of Cobra Beer, do the subsequent and also you won't move some distance fallacious: be inventive, pass the additional mile, trust in your self and your workforce, get fortunate, be disciplined, take the long term view, research continually and don't be scared of critical quantities of labor.
Bottled for company will get to the center of ways and why Cobra Beer has built into one of many world's best-loved manufacturers. it's a tale infused with the fervour, trust, strength and imaginative and prescient of its founder and stocks the ups and downs of the way Cobra bought to the place it's this day. yet greater than that, it's a tale of proposal for a person who has desires of operating their very own company.
PRAISE FOR BOTTLED FOR BUSINESS
"The inside of scoop from one of many country's prime entrepreneurs—essential reading."
—Richard Reed, Co-founder, blameless beverages
"Inspiring! a desirable tale of 1 entrepreneur's trip, well worth the hide rate for the 'Financing Cobra' bankruptcy on my own. Bilimoria has discovered each trick within the ebook approximately how you can finance a growing to be company. If you're operating a turning out to be enterprise, and don't are looking to provide away the shop, learn THIS BOOK!"
—John Mullins, Professor, London enterprise college and writer, the recent company highway attempt
"An inspirational story."
—Sir Martin Sorrell, CEO, WPP
"Bottled for enterprise is the intense account of a Cambridge-educated Indian lawyer's dogged pursuit opposed to the percentages. The publication is compelling, now not least since it moves on the Achilles heel of entrepreneurship in that it info the interpretation of a imaginative and prescient into truth. A smart and precious book."
—Dr Mark de Rond, college Senior Lecturer at pass judgement on company college and Fellow of Darwin university, Cambridge collage
"Reflecting the big luck of his enterprise profession, i've got without doubt that Bottled for company could be a bestseller."
—Lord Levene, Chairman, Lloyd's, and previous Lord Mayor of London
Read or Download Bottled for Business: The Less Gassy Guide to Entrepreneurship PDF
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Extra resources for Bottled for Business: The Less Gassy Guide to Entrepreneurship
One was Balan, the owner of the brewery; the other was Cariapa, the chief brewer. As owner, Balan’s support was crucial; however, in many ways Cariapa’s was even more important. The youngest person to earn a PhD in brewing from Prague University, Cariapa had gone on to spend six years in the Czech Republic working for the world-famous Pilsner Urquell. At the time of his collaboration with Bilimoria, he was in his late 30s, and a dynamic man with a passion for beer-making. indd 19 TEAM LinG 22/12/2006 15:53:28 BOTTLED FOR BUSINESS • KARAN BILIMORIA the most obvious people who are the most critical to the success of an enterprise.
At the end of the three year period the investors could either convert their preference shares into ordinary shares with the right to a normal dividend, if paid, or cash them in for their original value. indd 38 TEAM LinG 22/12/2006 15:54:31 BOTTLED FOR BUSINESS • FINANCING COBRA In Cobra’s case the preference shares were structured in a way that allowed Bilimoria to prevent the conversion into ordinary stock, by the company redeeming the shares and paying a premium dividend. This allowed Bilimoria to avoid diluting his shareholding.
As far as Bilimoria had travelled en route to getthe ting a new Indian brewed beer onto the tables of Indian restaurants in th UK, there was some way still to go, and many more obstacles. Take the Excise Authority, for example. In India each state was entitled to charge duty on alcohol being produced or consumed in the state. As a result a law was passed that forced all beer bottle labels to display the name of the state in which they could be sold – if the beer was being exported from Karnataka to Maharashtra (another state in India), for instance, the label would have to declare ‘not for sale in Karnataka.