Download Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a by Fred "Chico" Lager PDF

By Fred "Chico" Lager

Whereas Ben & Jerry's is without doubt one of the major cutting edge and socially dependable companies, this story is as a lot an instance to younger marketers of what to not do because it is a version of precisely what to do. Lager, former CEO of Ben & Jerry's, was once one of many company's early avid gamers, leaving within the Nineteen Nineties, and he writes an enthralling tale in regards to the $200 million, publicly traded company, which originated in a rehabbed gasoline station the place its founding fathers as soon as ate saltines and sardines and slept on freezer chests all wintry weather so one can open by means of spring. Ben Cohen's commitment, advertising brilliance, and creativity and Jerry Greenfield's burnout, resignation from the corporate, and go back are all faithfully documented, besides the commitment of the construction staff to the proper that has characterised Ben & Jerry's. Lager captures the humorousness that stored the corporate facing tough instances, yet that humor dissipates into whining while the writer reaches the years whilst he and Ben have been at ideological odds. these few chapters apart, this company historical past might be an suggestion to these suffering from their very own younger companies in addition to an exceptional learn should you simply love ice cream.

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Additional info for Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

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A. N. Korf, argued that our policy in this state should not pursue any mercenary end and should maintain instead the integrity and the greatest level of independence possible for Korea. To expand our presence, which is already overstretched, is definitely impossible. It is necessary first to firmly and solidly consolidate the Amur region, where life is still barely possible, and which we lack the funds to defend. 24 RUSSIAN VIEWS OF KOREA, CHINA, AND THE REGIONAL ORDER 25 In the second half of the 1880s the Russian government identified China as the main threat to Korean independence after it won Britain’s support in its attempts to broaden its suzerain rights in Korea.

In spite of these measures, Korean immigration continued in the 1880s at the rate of three thousand people per year. They were mostly workers of various specialties and unskilled laborers. Korean merchants residing in Russia soon gained control of Russo-Korean trade. 42 Although RussoKorean trade was significantly smaller than Korean trade with other Western countries in the 1880s and 1890s after Korea was opened to foreign trade, Korea was of key importance to the Russian Far East, as it was the only market at the time where the population of the south Ussuri region and the troops deployed there could buy cattle and meat.

The main reason was Japanese colonialism, which manifested itself, among other ways, in the seizure of Korean 32 ALEXANDER LUKIN lands. After the loss of independence, political factors also began to play a role. Many members of the anti-Japanese national liberation movement were among the Korean emigrants. 44 As a result, the Korean population of the Amur region grew from 34,399 in 1906 to 50,965 in 1910, according to official Russian data. 45 At the same time, the proportion of Koreans granted the status of Russian subjects declined from 49 percent to 33 percent.

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