By Jim Blythe
Are you trying to find an outstanding suggestion or a few notion to make your PR and promotions more suitable and leading edge? This booklet includes a hundred nice PR rules, extracted from the realm s most sensible companies.
Ideas give you the gas for people and firms to create price and good fortune. certainly the ability of rules can also exceed the facility of cash. One basic notion may be the catalyst to maneuver markets, encourage colleagues and staff, and trap the hearts and imaginations of shoppers. This booklet could be that very catalyst. every one PR proposal is succinctly defined and is through suggestion on the way it may be utilized to the reader s personal enterprise scenario. an easy yet most likely strong ebook for someone looking new suggestion and that killer software.
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Additional resources for 100 great PR ideas : from leading companies around the world
24 • 100 GREAT PR IDEAS 12 PRESS YOUR JOURNALIST Most journalists work long and often unsocial hours, and are not especially well paid. As a profession, they are often viliﬁed and rarely praised except by their fellow journalists: today’s news is wrapping tomorrow’s ﬁsh, so journalists are constantly under pressure to perform. Also, journalists do not exist in order to promote corporate products and reputations. Most of them are professional about what they do, and will only publish stories that are accurate, fair, and (above all) newsworthy.
32 • 100 GREAT PR IDEAS 16 BE PROMINENT ON GOOGLE The internet has, of course, wrought many changes in the way businesses operate. One of the major ones is in corporate communications, simply because people no longer sit around waiting for companies to communicate with them. Typically, people seek out information online, and in fact control the ﬂow of information. This has major implications for public relations. People seek out information from sources that they ﬁnd agreeable, either from the viewpoint of being familiar and easy to use or from the viewpoint of having content that matches with the individual’s own views.
After all, Lincolns are built to last—for a driver in his late sixties or seventies, the likelihood is that the current car will be the last he will drive. Attracting a younger audience was essential to the plan. Ford identiﬁed a potential partner organization, a ﬁrm that was aiming at the same young, afﬂuent, professional audience. It was a littleknown Canadian circus group called Cirque du Soleil (Circus of the Sun). Cirque du Soleil is a very unusual circus, using light and dance to enhance the performances, and they were looking to enter the American market but lacked the resources to do so.